Eventbrite
Pipedrive Contacts5 fieldsHow to import Eventbrite data into Pipedrive
After your event, export the attendee list from Eventbrite and bring those contacts into Pipedrive. The template combines First Name and Last Name into Pipedrive's single Name field, matches Company to an organization, and maps email and Cell Phone.
Field-by-field mapping
This is the complete column mapping from Eventbrite to Pipedrive. The left column is the header in your CSV export. The right column is the Pipedrive field it should map to.
| Eventbrite column | Pipedrive field | |
|---|---|---|
| First Name + Last Name | Name*name Pipedrive uses a single Name field, so we combine the two Eventbrite columns into one. TransformFirst Name and Last Name combined with a space | |
| Emailemail TransformLowercased and trimmed | ||
| Cell Phone | Phonephone Pipedrive contacts have a single phone field. We map Cell Phone since it's typically the primary contact number for event attendees. TransformStandardized to international format (+1, +44, etc.) | |
| Company | Organizationorg_name Matched to an existing Pipedrive organization, or a new one is created. | |
| Job Title | Job Titlejob_title |
Required by Pipedrive.
Columns we don't use
Your Eventbrite export includes 5 columns this template doesn't map. Each one below explains why, plus the workaround if you want the data in Pipedrive.
- Home Phone
Pipedrive contacts have a single phone field. Cell Phone maps to it; Home Phone doesn't have a default home.
If you need it. Add a custom phone field on the Pipedrive contact called Home Phone, then re-run this template to map it.
- Event Name, Order Date, Ticket Type
Pipedrive doesn't have built-in event-attendance fields on contacts. Event context typically lives on a Deal or Activity in Pipedrive's data model.
If you need it. Add custom fields on the Pipedrive contact (e.g. Event Attended, Event Date, Ticket Type), or create a Pipedrive Activity per attendee to capture the event details.
- Total Paid
Pipedrive doesn't have a built-in 'ticket revenue' field on contacts. Revenue per record lives on Deals in Pipedrive's data model.
If you need it. If you want to track ticket revenue per attendee, add a custom currency field on the Pipedrive contact called Event Spend, or create a Pipedrive Deal per attendee with the Total Paid value.
Formatting and cleanup
Eventbrite exports rarely match the format Pipedrive expects. Fix these before you import.
- 1.Combines First Name and Last Name into Pipedrive's single Name field
- 2.Lowercases and trims email addresses
- 3.Standardizes phone numbers to international format (+1, +44, etc.)
- 4.Matches Company to an existing Pipedrive organization, or creates a new one
- 5.Maps Cell Phone as the primary contact phone
Or skip the manual work
Operelio runs this cleanup and mapping for you. Upload your Eventbrite export and download a clean, import-ready file for Pipedrive.
Eventbrite to Pipedrive FAQ
How do I export attendees from Eventbrite?
In Eventbrite, open your event, go to Manage attendees, click Orders, then Export. Choose CSV format.
Why do you combine First Name and Last Name?
Pipedrive contacts use a single Name field. The template combines the two Eventbrite columns with a space so each contact record displays correctly.
Why do you map Cell Phone and not Home Phone?
Pipedrive contacts have a single phone field on the standard layout. Cell Phone is typically the primary contact number for event attendees, so we map it by default. Home Phone needs a custom field.
How do I track which event each contact attended?
Event Name and Order Date don't map to default Pipedrive fields. See 'Columns we don't use' below for the custom-field workaround, or create a Pipedrive Activity per attendee.
Will this create duplicate contacts in Pipedrive?
Pipedrive's import dedupes on Name plus one of email, phone, or organization. An Eventbrite attendee matches an existing Pipedrive contact when the name and email both align. Repeat attendees whose registered name differs from your CRM record create a new contact even when the email matches.
